Trust & Verification
How trust is built on Would Use Again.
Would Use Again is designed to create a stronger trust signal than a handful of public reviews, while avoiding public complaint threads, fake reviews and anonymous attacks.
Core idea
Real customer responses. Private negative feedback. Public trust signals.
Both positive and negative responses affect the recommendation percentage, but written Would Not Use Again feedback stays private between the customer, the business and platform moderation.
Protections
Recommendations are linked to completed services
Customers cannot leave open public reviews just by visiting a profile. Recommendations are created through recommendation requests linked to real work completed by the business.
Customers verify their email or mobile
Before a recommendation is submitted, the customer verifies ownership of the email address or mobile number linked to the request. Previously verified emails and mobiles can be reused to keep the process quick.
Duplicate customer protection
A business cannot keep sending recommendation requests to the same customer again and again. The same business is blocked from sending another request to the same email or mobile within 90 days.
Self-review protection
Businesses cannot send recommendation requests to their own business email, business phone, WhatsApp number or owner account email.
One response per request
Each recommendation request can only be completed once. Once submitted, the request is locked and cannot be reused.
Recommendation outcomes are locked
Once a customer submits a recommendation, the original outcome is not something the business can simply edit or remove later.
Additional Proof can be added
Businesses can upload supporting evidence such as invoices, job photos or completion documents. Evidence can help a recommendation receive Additional Proof status after platform checks.
Moderation tools exist
Would Use Again has moderation and flagging tools for suspicious activity, duplicate evidence, misuse or abuse.
Common trust questions
Can I trust the scores?
Recommendation requests are linked to completed services, customers verify their email address or mobile number, repeat requests to the same customer are limited, self-review attempts are blocked, and both positive and negative responses affect the score. No system is perfect, but these checks are designed to make recommendation percentages significantly more trustworthy than a handful of anonymous public reviews.
Can businesses only ask happy customers?
It's a fair question. In reality, most businesses send recommendation requests to all or most customers because it's the easiest way to collect them consistently. Even when a business believes a customer is happy, some customers still respond that they would not use the business again, so recommendation percentages naturally adjust over time. The percentage is also only part of the picture. If two electricians both have 100%, but one has 120 recommendations and the other has 12, that tells you something too.
Why is negative feedback private?
Public complaints often create arguments, retaliation and review wars. On Would Use Again, a Would Not Use Again response still affects the public recommendation percentage, but the written feedback is shared privately with the business. This gives customers a voice and gives businesses useful feedback without turning profiles into public complaint threads.
How are recommendation percentages calculated?
The percentage is based on customer responses to recommendation requests. Would Use Again responses increase the percentage. Would Not Use Again responses reduce it. This means private negative feedback still affects the public score, even though the written feedback is not shown publicly.
Why can’t Would Not Use Again recommendations be deleted?
Allowing businesses to remove genuine negative responses would undermine trust in the score. Businesses can ask for moderation review if fraud, abuse or a mistake is suspected, but they cannot simply delete customer responses they dislike.